The 2025 Subaru Love Promise Customer and Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is A & T Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Last Chance Ranch, Dog Town Rescue, Harley's Haven
Perkasie Borough
EMC Elementary School
Keystone Opportunity Center
Grand View Health
Love Promise Stories from A & T Subaru
Subaru and A & T Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
When a heart stopped, a family rose: Love, Crisis, and Compassion Beyond Duty - Michelle K
A&T Subaru is more than your average car dealership; it’s a family. Our service advisor, Corey, has been a part of the A&T Subaru community for over a decade. He not only built his career but also found love with his wife Jenna, one of our dedicated Love Promise Champions. Together, they have two wonderful children, making their family story a beautiful testament to the connections formed right here at A&T Subaru. On July 23rd 2025, life took a harrowing turn when Corey, just 31 years old, experienced a near-fatal heart attack on an otherwise ordinary Wednesday morning. In an instant, the routine of the day was shattered, leaving a distraught Jenna by Corey’s side and coworkers frozen in shock as chaos unfolded. Time was of the essence, and it was the swift actions of a long-time customer, fortuitously present at that critical moment, that ensured Corey’s survival until emergency services arrived to take control of the situation. With Corey safely in the hands of our local hospital receiving the critical care he needed, the remaining team members were overwhelmed with grief. As more staff arrived for their work day and learned about the tragedy that occurred, a collective desire to offer any kind of assistance and support filled the dealership. In a remarkable show of unity, Stephen, our other committed Love Promise Champion, quickly devised a plan to assist Corey and Jenna during their challenging time. By the end of that horrible day, he had organized efforts with colleagues to transport Jenna’s vehicle to the hospital, to transport Corey’s vehicle to his residence, arranged for another team member to look after their lawn needs, and launched a Meal-Train that raised over $2,000 to help with groceries while Corey was hospitalized. The spirit of compassion at A&T extended even further, as every employee rallied around the family, providing steadfast support. Philip LaFiura, their general manager, generously donated his last paid day to Jenna to help her. Our owner, Jeff Allen recognized Jenna’s need for paid time off and directed the accounting team to grant her an additional two weeks of pay, allowing her to stay by Corey’s side without added financial stress. The journey ahead will take time, patience, and strength. But just as Corey and Jenna have shown remarkable courage, their A&T Subaru family remains steadfast in walking beside them every step of the way. From check-ins to covering tasks both big and small, this team’s commitment to one another hasn’t wavered. As Corey continues his recovery new ways to help will no doubt emerge, and every offer of kindness, every thoughtful gesture, will continue to reflect the heart of what A&T Subaru stands for: showing up, again and again, with love in action. At A&T Subaru, compassion and support are not mere phrases; they define our identity. When two of our own faced one of life’s toughest challenges, our team united as more than just colleagues; we came together as a family. When one of us suffers, we all share in that burden. Corey and his family face a challenging journey of recovery ahead, but with the unwavering support from everyone at A&T Subaru, they will never have to navigate it alone. Please hold their family in your thoughts and prayers during this difficult time. https://www.gofundme.com/f/please-help-support-my-brotherinlaws-family To learn more about their story you can read more using this link:
Revved Up For A Cause: Celebration of Cars Raises Funds for Local Nonprofits - Michelle K
Hundreds of show cars and trucks descended on our dealership for the annual Celebration of Cars Benefit Car Show. Registration fees from the event are used purely for fundraising purposes, with the monies disbursed directly to the 2024 Show beneficiaries: Keystone Opportunity Center and Dog Town Rescue. Representatives from Dog Town Rescue and Keystone Opportunity Center recently visited the A&T Subaru showroom to receive their donations. Keystone Opportunity Center received a generous donation of $1,502.00. Dog Town Rescue was the beneficiary of an even larger sum, receiving $2,189.50, boosted by additional contributions throughout October’s Subaru Loves Pets initiative. “This is our favorite event of the year,” said Jeff Allen, A&T Subaru president. “It’s a chance to help our community by having a fun time enjoying some incredible vehicles. It doesn’t get much better than that.” The 2025 edition of the A&T Subaru Celebration of Cars Benefit Car Show will take place Sunday, October 5, 2025 at the dealership.
A&T Subaru Presents Over $33,000 Donation to Subaru Share the Love® Event Hometown Charities - Michelle K
We recently presented proceeds from the 2024 Subaru Share the Love® Event to our two Hometown Charities. Souderton‑based Keystone Opportunity Center received $19,000.00, and The Leukemia & Lymphoma Society (LLS) Eastern PA–Delaware received $14,020.00. This brings the total donated to the two charities over the course of this program to over $246.000.00. This marks the twelfth consecutive year we've worked with Keystone Opportunity Center as a Hometown Charity. With this latest gift, A&T Subaru has contributed $150,551.00 to Keystone’s mission of supporting neighbors facing homelessness, hunger, and educational hurdles on their path to self‑sufficiency. Our partnership with LLS has now reached seven years, bringing cumulative donations to $95,533.00 toward the fight against blood cancers. “These funds are vital in our efforts to assist the growing numbers of those facing significant challenges in our community,” said Brandon Trombetta, Executive Director, Keystone Opportunity Center. “The generosity of A&T Subaru and their customers makes a profound difference in lives across our region.” “Every donation brings us closer to a cure,” added Megan Haegley, Campaign Development Manager, LLS Eastern PA–Delaware. “Together, we are making strides toward a world without blood cancer.” “Our A&T Subaru customers are the driving force behind these impressive totals,” said Jeff Allen, President, A&T Subaru. “We’re grateful for their continued support and proud to see our collective efforts making a positive impact right here at home.”
Spooky Fun & Furry Friends: A&T Subaru’s Trunk or Treat with Dog Town Rescue - Michelle K
We’re always excited to team up with Dog Town Rescue for a paw-sitively festive event and our Trunk or Treat on was no exception. We decked out our parking lot with creatively decorated “spooky trunks,” treats for trick‑or‑treaters of all ages, and plenty of playful Halloween spirit. Best of all, we showcased adoptable dogs from Dog Town Rescue, giving families a chance to meet furry friends in hopes of helping them find forever homes. This event is part of our Subaru Loves Pets initiative, aligned with National Make a Dog’s Day – because we believe every pet deserves love, care, and a chance at a happy life. We loved seeing the smiles, the wagging tails, and happy tails-to-be as potential adopters connected with pets in need. A huge thank you to Dog Town Rescue for bringing such wonderful companions to the event, and to everyone who came out and supported our community of animal lovers. We can’t wait to do it again!
Supporting Local Heroes One Trot at a Time - Michelle K
At A&T Subaru, giving back to our community is part of who we are and there’s no better way to do that than by supporting those who give so much to all of us. We were proud to be a sponsor of the Telford Volunteer Fire Company’s 13th Annual Turkey Trot 5K. The Turkey Trot 5K helps the Telford Volunteer Fire Company continue their mission of protecting our neighbors and keeping our community safe. We’re grateful for the opportunity to support such an important cause and thankful to the firefighters and volunteers who make it all happen. See you at the finish line next year!
Angel Tree Campaign Yields Hundreds of Gifts, Brings Holiday Cheer to Local Families in Need - Michelle K
In the spirit of giving this holiday season the A&T Subaru team launched an ambitious Angel Tree campaign to make the holidays brighter for families served by Keystone Opportunity Center. Through the generosity of employees, customers, and community members, 201 gifts were donated. A&T employees promoted the campaign within the company and the local community, encouraging contributions from customers and the public. The response was overwhelming, with donors coming together to provide gifts for families who otherwise might not have had a chance to celebrate the holidays. “We are so proud of our team as well as our amazing customers and community who helped in this year’s Angel Tree campaign,” said Jeff Allen, president of A&T Subaru. “We are honored to be able to share the joy of the Christmas season with local families. It means a lot to us to be able to give back to the community that has supported us for so long.”
Making a Difference in Students' Lives Through Subaru Loves Learning® - Michelle K
At A&T Subaru, we’re not just about selling cars, we’re about supporting the community we call home. That’s why we’re proud to partner with Subaru of America, Inc. and AdoptAClassroom.org to make a real difference in the lives of local students through the Subaru Loves Learning® initiative. We continued to adopt classrooms at E. Merton Crouthamel (EMC) Elementary School right here in Souderton. This partnership provided teachers with funding to choose the supplies that matter most to their students, ensuring every child has what they need to succeed. Why do we do it? Because we believe actions speak louder than words. Our president, Jeff Allen, often says, “Our commitment to the community drives everything we do.” Supporting local schools is just one way we can help create brighter futures for the students and families in Souderton and beyond. The need is real. According to AdoptAClassroom.org, 92% of teachers nationwide have students whose families can’t afford to buy school supplies. That’s a staggering number, but with initiatives like this—and with the continued support of our incredible customers—we’re helping to close that gap, one classroom at a time. To us, being part of the Subaru family means being More Than a Car Company®. It means stepping up and giving back. We’re grateful to have the chance to do that and to partner with such dedicated teachers and schools in our area. Thank you for being part of our journey to make a difference! Together, we’re building a stronger, brighter community for everyone.
A & T Subaru Teams Up to Support Local Community - Karen D
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Sellersville, this is a harsh reality. Helping others strengthens communities, which is why A & T Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like A & T Subaru have helped nearly 900,000 children and adults in urgent need. On 01/17/2025, A & T Subaru donated 204 shoes/socks to Keystone Opportunity Center. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Subaru Loves the Earth… and Sellersville! - Alivia T
A&T Subaru has been a long-time contributor to our community, caring for Sellersville in many ways over the years. This time, they have generously donated 29 new trees for our Lenape Park, helping to restore the tree canopy, keep our air clean, and liven up our beloved park! With such a special way to celebrate Arbor Day, Earth Day, and our community all in one, we knew we could not pass up this opportunity. We are so thankful for the many ways that A&T helps to bring people from our community together, whether that be through Winterfest, the Sellersville Theater, or getting dirty while planting trees. Thank you, A&T, you are always a pleasure to work with and a vital part of the Sellersville Community! We look forward to nurturing and watching our new trees grow.
Harleysville Baseball - Adria Z
Since 2019, A&T Subaru has been a supporter of Harleysville Baseball, demonstrating a strong commitment to community. Their sponsorship has included contributions to teams in the league and prominent outfield signage, helping to enhance the experience for players and spectators alike. A&T Subaru’s dedication goes beyond financial support. Their involvement underscores the importance of fostering teamwork, sportsmanship, and community pride—values that align with both the spirit of baseball and the dealership’s mission. Harleysville Baseball is proud to recognize and thank A&T Subaru for their ongoing support and generosity. Their contributions have made a lasting impact, helping young athletes grow both on and off the field!
