A & T Subaru are honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at A & T Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At A & T Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is A & T Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Last Chance Ranch, Dog Town Rescue, Harley's Haven
Perkasie Borough
EMC Elementary School
Keystone Opportunity Center
Grand View Health
Love Promise Stories from A & T Subaru
Subaru and A & T Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Putting Down Roots with Subaru Loves the Earth - Michelle K
At A&T Subaru, caring for our community also means caring for the environment we all share. As part of the Subaru Loves the Earth program, we were proud to give away 100 trees to our customers, small saplings with the potential to make a lasting impact. It's a simple idea, but a meaningful one. Each tree planted represents something bigger: cleaner air, stronger ecosystems, and a small but tangible step toward a healthier future. And just as importantly, it's a way for our customers to take part in that effort right in their own backyards. We loved seeing the enthusiasm from those who stopped by to pick up a tree, ask questions, and think about where it might grow. Some will provide shade for years to come. Others may become part of family traditions, planted to mark a moment, a home, or a new beginning. Through the Subaru Love Promise, we're committed to initiatives that go beyond the dealership and into the communities we serve. Programs like Subaru Loves the Earth remind us that even small actions, when shared across many people, can grow into something much larger. We're grateful to everyone who took a tree home and we look forward to seeing the impact take root across our community in the years ahead.
A&T Subaru Adopt-A-Highway Cleanup - Michelle K
At A&T Subaru, our commitment to the Subaru Love Promise isn't imited to big events, it's also about rolling up our sleeves and taking care of the places we call home. That was on full display during our recent Adopt-A-Highway cleanup. Despite the cold and threats of rain, our team showed up ready to make a difference. Equipped with gloves, bags, and plenty of determination, they worked together to clean up our designated stretch of roadway, because caring for our environment doesn't wait for perfect weather. It would've been easy to reschedule. But that's not who we are. Moments like this reflect what the Love Promise is all about: stepping up, doing the work, and taking pride in our community. It's not glamorous but it matters. Cleaner roads, safer spaces, and a shared sense of responsibility all come from efforts like these. We're proud of our team for showing that even on a cold and cloudy day, commitment shines through.
Pennridge Little League 2026 Opening Day - Michelle K
At A&T Subaru, being part of our community means showing up for the moments that matter, and few are as meaningful as Opening Day with Pennridge Little League. On April 25, 2026, hundreds of players, coaches, and volunteers gathered to officially kick off the season. The energy was unmistakable, with families lining the parade route and the field and kids eager to kick off a new season. We're proud to sponsor one of the many teams participating this season. It's more than just a name on a jersey, it's an investment in the next generation. Organized sports like Little League help young athletes build confidence, learn teamwork, and develop resilience. They learn how to support one another, how to handle both wins and losses, and how to show up prepared and committed. These are the kinds of life skills that extend far beyond the field and we're honored to play a small role in helping foster them. Through the Subaru Love Promise, we're committed to supporting the communities where we live and work. Supporting Pennridge Little League is one way we help keep that promise, one season at a time.
A&T Subaru Helps Local Children Step Forward with Confidence Through Subaru Loves to Help - Michelle K
At A&T Subaru, being part of the community means showing up in ways that matter, especially for children who need it most. Through the 2026 Subaru Loves to Help initiative, and in partnership with Operation Warm, our team had the opportunity to provide 300 pairs of brand-new shoes and socks to children served by Keystone Opportunity Center in Souderton. This initiative is part of Subaru's broader commitment to supporting children and families by providing essential items that help build confidence and remove barriers to everyday participation. For many children, something as simple as a new pair of shoes can make a meaningful difference—not just physically, but emotionally. It's about showing up to school feeling comfortable, included, and ready to learn. A&T Subaru team members were on site at the event along with Keystone Opportunity Center staff to ensure each child received items that fit and met their needs. "We're grateful to partner with organizations like Keystone Opportunity Center and Operation Warm who understand what families in our community are facing," said Jeff Allen, president of A&T Subaru. "This is what the Subaru Love Promise is all about, taking something simple and turning it into something meaningful for the people right here at home." At A&T Subaru, supporting the community isn't a one-time effort—it's an ongoing commitment. Through initiatives like Subaru Loves to Help, we're proud to stand alongside organizations working every day to make a difference.
A Simple Act with Big Impact: Helping Local Kids Stay Warm - Michelle K
Winter looks different when a community comes together. This season, A&T Subaru once again stepped up to help keep local children warm by participating in the Auto Dealers CARing for Kids Foundation Driving Away the Cold campaign. Through this long-standing initiative, the dealership donated more than 500 brand-new winter coats to children and families across the region. The coats were distributed to children supported by Pennridge FISH and the Bucks County Opportunity Council, with the program expanding this year to also reach elementary-aged students in need throughout the Souderton Area School District. The expansion reflects a growing focus on meeting families where help is needed most, especially during the coldest months of the year. "Taking care of our neighbors is part of who we are," said Jeff Allen, President of A&T Subaru. "When kids are warm, families feel supported, and that matters. This campaign allows us to make a real, tangible difference for families right here in our community." Since its launch in 2008, the Driving Away the Cold campaign has provided more than 475,000 new winter coats to children across the five-county Philadelphia region, offering comfort, dignity, and warmth during winter's toughest days. Through partnerships like this, A&T Subaru continues to live out the Subaru Love Promise, supporting local families, strengthening community connections, and helping ensure that no child faces winter without warmth.
Celebration of Cars Drives Local Impact for Families and Pets - Michelle K
What began as a car show has grown into one of A&T Subaru's most meaningful community traditions. Each fall, the Celebration of Cars Benefit Car Show brings together hundreds of car and truck owners, families, and local supporters for a day that blends automotive passion with a shared commitment to giving back. Every dollar raised through registration is earmarked specifically for community impact, supporting local organizations that make a difference close to home. The 2025 Celebration of Cars raised $3,663.80, with proceeds divided equally between Keystone Opportunity Center and Dog Town Rescue. These funds help Keystone Opportunity Center continue its work supporting individuals and families facing food insecurity and housing challenges, while Dog Town Rescue uses its share to care for and rehome dogs in need throughout the region. Representatives from both organizations recently visited the A&T Subaru showroom to celebrate the impact made possible by the car show and the community members who support it year after year. "This event reflects who we are," said Jeff Allen, President of A&T Chevrolet-Subaru. "It brings together people who care about cars, about their neighbors, and about doing something positive together. That combination is powerful." As the Celebration of Cars continues to grow, so does its impact. The next Celebration of Cars Benefit Car Show is scheduled for Sunday, October 4, 2026, and A&T Subaru looks forward to welcoming the community back for another day dedicated to connection, generosity, and shared purpose.
Spreading Holiday Joy Through the Subaru Love Promise - Michelle K
Here at at A&T Subaru, the Subaru Love Promise comes to life when our community comes together — especially during the holiday season. This past December, our team hosted an Angel Tree Gift Drive to help bring joy, comfort, and essential items to local children and families in need. With the incredible support of our customers, neighbors, and staff, dozens of gifts were collected and delivered to ensure children in our community experienced the warmth and magic of the holidays. Each Angel Tree tag represented a child, and every gift was chosen with care. Our team worked together to organize and deliver the donations, knowing that these small acts of kindness can make a meaningful difference. What stood out most was the generosity behind every gift — thoughtful, heartfelt, and given with genuine compassion. This project reflects what the Subaru Love Promise is all about: showing love, respect, and commitment to the communities we serve. We're proud to support our neighbors not just during the holidays, but throughout the year, by creating opportunities to give back and connect. We are grateful to everyone who participated and helped make this effort a success. Together, we helped deliver more than gifts—we delivered hope, kindness, and a reminder that community truly matters.
When a heart stopped, a family rose: Love, Crisis, and Compassion Beyond Duty - Michelle K
A&T Subaru is more than your average car dealership; it’s a family. Our service advisor, Corey, has been a part of the A&T Subaru community for over a decade. He not only built his career but also found love with his wife Jenna, one of our dedicated Love Promise Champions. Together, they have two wonderful children, making their family story a beautiful testament to the connections formed right here at A&T Subaru. On July 23rd 2025, life took a harrowing turn when Corey, just 31 years old, experienced a near-fatal heart attack on an otherwise ordinary Wednesday morning. In an instant, the routine of the day was shattered, leaving a distraught Jenna by Corey’s side and coworkers frozen in shock as chaos unfolded. Time was of the essence, and it was the swift actions of a long-time customer, fortuitously present at that critical moment, that ensured Corey’s survival until emergency services arrived to take control of the situation. With Corey safely in the hands of our local hospital receiving the critical care he needed, the remaining team members were overwhelmed with grief. As more staff arrived for their work day and learned about the tragedy that occurred, a collective desire to offer any kind of assistance and support filled the dealership. In a remarkable show of unity, Stephen, our other committed Love Promise Champion, quickly devised a plan to assist Corey and Jenna during their challenging time. By the end of that horrible day, he had organized efforts with colleagues to transport Jenna’s vehicle to the hospital, to transport Corey’s vehicle to his residence, arranged for another team member to look after their lawn needs, and launched a Meal-Train that raised over $2,000 to help with groceries while Corey was hospitalized. The spirit of compassion at A&T extended even further, as every employee rallied around the family, providing steadfast support. Philip LaFiura, their general manager, generously donated his last paid day to Jenna to help her. Our owner, Jeff Allen recognized Jenna’s need for paid time off and directed the accounting team to grant her an additional two weeks of pay, allowing her to stay by Corey’s side without added financial stress. The journey ahead will take time, patience, and strength. But just as Corey and Jenna have shown remarkable courage, their A&T Subaru family remains steadfast in walking beside them every step of the way. From check-ins to covering tasks both big and small, this team’s commitment to one another hasn’t wavered. As Corey continues his recovery new ways to help will no doubt emerge, and every offer of kindness, every thoughtful gesture, will continue to reflect the heart of what A&T Subaru stands for: showing up, again and again, with love in action. At A&T Subaru, compassion and support are not mere phrases; they define our identity. When two of our own faced one of life’s toughest challenges, our team united as more than just colleagues; we came together as a family. When one of us suffers, we all share in that burden. Corey and his family face a challenging journey of recovery ahead, but with the unwavering support from everyone at A&T Subaru, they will never have to navigate it alone. Please hold their family in your thoughts and prayers during this difficult time. https://www.gofundme.com/f/please-help-support-my-brotherinlaws-family To learn more about their story you can read more using this link:
Revved Up For A Cause: Celebration of Cars Raises Funds for Local Nonprofits - Michelle K
Hundreds of show cars and trucks descended on our dealership for the annual Celebration of Cars Benefit Car Show. Registration fees from the event are used purely for fundraising purposes, with the monies disbursed directly to the 2024 Show beneficiaries: Keystone Opportunity Center and Dog Town Rescue. Representatives from Dog Town Rescue and Keystone Opportunity Center recently visited the A&T Subaru showroom to receive their donations. Keystone Opportunity Center received a generous donation of $1,502.00. Dog Town Rescue was the beneficiary of an even larger sum, receiving $2,189.50, boosted by additional contributions throughout October’s Subaru Loves Pets initiative. “This is our favorite event of the year,” said Jeff Allen, A&T Subaru president. “It’s a chance to help our community by having a fun time enjoying some incredible vehicles. It doesn’t get much better than that.” The 2025 edition of the A&T Subaru Celebration of Cars Benefit Car Show will take place Sunday, October 5, 2025 at the dealership.
A&T Subaru Presents Over $33,000 Donation to Subaru Share the Love® Event Hometown Charities - Michelle K
We recently presented proceeds from the 2024 Subaru Share the Love® Event to our two Hometown Charities. Souderton‑based Keystone Opportunity Center received $19,000.00, and The Leukemia & Lymphoma Society (LLS) Eastern PA–Delaware received $14,020.00. This brings the total donated to the two charities over the course of this program to over $246.000.00. This marks the twelfth consecutive year we've worked with Keystone Opportunity Center as a Hometown Charity. With this latest gift, A&T Subaru has contributed $150,551.00 to Keystone’s mission of supporting neighbors facing homelessness, hunger, and educational hurdles on their path to self‑sufficiency. Our partnership with LLS has now reached seven years, bringing cumulative donations to $95,533.00 toward the fight against blood cancers. “These funds are vital in our efforts to assist the growing numbers of those facing significant challenges in our community,” said Brandon Trombetta, Executive Director, Keystone Opportunity Center. “The generosity of A&T Subaru and their customers makes a profound difference in lives across our region.” “Every donation brings us closer to a cure,” added Megan Haegley, Campaign Development Manager, LLS Eastern PA–Delaware. “Together, we are making strides toward a world without blood cancer.” “Our A&T Subaru customers are the driving force behind these impressive totals,” said Jeff Allen, President, A&T Subaru. “We’re grateful for their continued support and proud to see our collective efforts making a positive impact right here at home.”
